Monthly Archives: November 2011

5 tips for Twitter Newbies

If you’re new to tweeting here are a few tips to help you on your way.

1. What’s in a name?

Your Twitter ID (@username) is all about you – your personal brand. Ideally it should be your name, or if that’s already taken then something as close to it as possible so that people can recognise you. Try to avoid really long usernames as they will take up too many of the precious 140 message characters when someone retweets you.

2. It’s not always about the numbers

It takes time to achieve a following and you’ll do that by tweeting regularly and making sure that the content of your tweets is interesting to your followers. Don’t automatically follow everyone that follows you, bear in mind that they may just be automated accounts that have been created to collect followers and will more than likely unfollow you very quickly.

Twitter sticker

3. Some key terms

Understanding the lingo or key terms makes it easier to get started, here are some of the main ones:

A DM or direct message is a private message on Twitter 
RT or retweet is to repost a valuable message from somebody else on Twitter and give them credit
# Hashtag (see below)
@username is a public message to or about an individual on Twitter
Shortened URLs. To fit links into the short messages, Twitter shrinks some URLs down automatically

4. What’s the # (hashtag) all about?

A tweet containing a # before a word e.g. #strictly or #scd is a way of organising all the tweets that contain references to Strictly Come Dancing making it easier to find that topic when searching. So if you want to join in the conversation about the show then search for #strictly and you will see all the tweets on that topic in a conversation stream. If you put the # reference in your tweet it will also appear in the stream making it easier for people to reply to you.

5. Stay safe and be suspicious about links

Be wary of opening links in messages directed to you from people that you’ve never interacted with before, or from someone you know if the message seems out of character. These may be from spam accounts and will could take you to phishing or malware sites. If you think you’ve spotted a spam account then you can report it to Twitter by taking the following steps:

  • Visit the Spam account’s profile
  • Click the person icon. This brings up a drop-down Actions menu (see image below)
  • Click on “Report @username for spam”

Please kindly retweet or share this article with any Twitter Newbies you may know.

LinkedIn and Twitter – to link or not to link?

A lot of people these days using social media have a LinkedIn profile and a Twitter account and increasingly they are linking the two.  This means that every time they tweet it will appear on their LinkedIn connections’ news feed.  It’s a great way for people without a lot of time to get a message out  to different audiences, but there’s the problem.  The two platforms have different audiences and different purposes, and what is appropriate for one audience is not necessarily relevant to the other. 

Personally I am finding that my home page is being inundated with more tweets than LinkedIn updates these days and increasingly they are not about  business.  That’s what I use LinkedIn for and I find myself getting ever so slightly irritated when I have to trawl through lots of updates about people shopping in the supermarket, waiting for a bus or reporting their baby’s first words to find relevant updates. 

Those are entirely appropriate tweets and I would enjoy them in the right context, but I maintain that LinkedIn is not the right place.  My solution is to hide their updates from my news feed and that solves the problem.  The downside is that  when they may post a relevant update on LinkedIn I won’t see it.

So before you decide to link the two take a moment to decide whether your tweets are going to be relevant to your LinkedIn connections, because if not they may decide to hide you from their feed and you won’t reach them with the important messages.

LinkedIn introduce company page status updates

In what can be seen as another direct challenge to Facebook, LinkedIn have launched company page status updates, which will allow page  administrators to share company news directly with its followers.

So what will this mean if you’re on LinkedIn? 

If you follow specific companies either because you work for them or you’d like to, or maybe because they are your competitors, then you will start receiving status updates from the company in your homepage news feed. As with Facebook pages you will be able to comment, ‘like’ or share the updates with your network. 

If you have your own business then it’s even more important to think about setting up a company page on LinkedIn so that you can build a following and keep them informed.  LinkedIn company updates provide a great opportunity for companies to engage directly with their followers.  Until now, unless you had a Facebook page this wasn’t an option, particularly for companies that don’t have a Facebook page because they won’t find their audience and customers on there . 

LinkedIn maybe the only social networking platform that will be used by some business professionals, and therefore the only place they will  engage and connect online.

So what should you do?

Add LinkedIn to your social/conversational calendar and plan updates on a regular basis, weekly/monthly. The people who are following your company are looking for news.

Integrate it with your off-line marketing activity – update your followers about a new product launch, an event you are holding or about your latest company sponsorship and how they can get involved.

If you want to find a company that you are interested in and follow then have a look at the link below

LinkedIn company pages directory