LinkedIn

The perils of sending default invitations to connect on LinkedIn

This morning I received another invitation to connect on LinkedIn with the default ‘I’d like to add you to my professional network’ message.    LinkedIn logoWhen I receive these default invitations I’m left thinking, why does this person want to connect? Are they just trying to increase the number of their connections?  Are they a competitor and do they just want access to my connections?

Normally I just ignore these messages because I choose not to connect with people I don’t know, haven’t met and who don’t bother to personalise their invitation and let me know why they would like to connect with me. However on one recent occasion after persistently receiving repeated default invitations from the same person, (who should have known better as her headline says that she is a social media consultant), I finally, and reluctantly hit the I Don’t Know option. When you click on the Ignore button underneath the invitation you are given further options:

 More options: I Don’t Know (person’s name) or Report as Spam.

So what happens when you click I Don’t Know (IDK) on someone’s invitation to connect? LinkedIn tracks those and may restrict the user’s account. The LinkedIn User Agreement states that they:

“ have the right to restrict, suspend or close your account if warranted.” The most common reason for a restriction is sending too many invitations to people you don’t know. A restriction is automatically triggered if too many invitations are:

Declined with the I don’t know response.

Flagged as Spam.

If you take a few moments to personalise a message telling the person why you’d like to connect there’s less chance that they will IDK you, even if you haven’t met. Incidentally, LinkedIn’s User Agreement in their Do’s and Don’ts section specifically tells you:

 Don’t undertake the following:  Invite people you do not know to join your network;

Imagine you’re at a business networking event and someone comes up to you, hands you their business card and walks away without saying anything. What would you think? It’s rude and there’s no effort being made towards establishing any kind of relationship. Sending the default invitation on LinkedIn can have the same effect.

Finally, a word of caution, if you’ve downloaded the LinkedIn app to your smartphone don’t send invitations from there as you do not get the opportunity to personalise it.

LinkedIn and Twitter – to link or not to link?

A lot of people these days using social media have a LinkedIn profile and a Twitter account and increasingly they are linking the two.  This means that every time they tweet it will appear on their LinkedIn connections’ news feed.  It’s a great way for people without a lot of time to get a message out  to different audiences, but there’s the problem.  The two platforms have different audiences and different purposes, and what is appropriate for one audience is not necessarily relevant to the other. 

Personally I am finding that my home page is being inundated with more tweets than LinkedIn updates these days and increasingly they are not about  business.  That’s what I use LinkedIn for and I find myself getting ever so slightly irritated when I have to trawl through lots of updates about people shopping in the supermarket, waiting for a bus or reporting their baby’s first words to find relevant updates. 

Those are entirely appropriate tweets and I would enjoy them in the right context, but I maintain that LinkedIn is not the right place.  My solution is to hide their updates from my news feed and that solves the problem.  The downside is that  when they may post a relevant update on LinkedIn I won’t see it.

So before you decide to link the two take a moment to decide whether your tweets are going to be relevant to your LinkedIn connections, because if not they may decide to hide you from their feed and you won’t reach them with the important messages.

LinkedIn introduce company page status updates

In what can be seen as another direct challenge to Facebook, LinkedIn have launched company page status updates, which will allow page  administrators to share company news directly with its followers.

So what will this mean if you’re on LinkedIn? 

If you follow specific companies either because you work for them or you’d like to, or maybe because they are your competitors, then you will start receiving status updates from the company in your homepage news feed. As with Facebook pages you will be able to comment, ‘like’ or share the updates with your network. 

If you have your own business then it’s even more important to think about setting up a company page on LinkedIn so that you can build a following and keep them informed.  LinkedIn company updates provide a great opportunity for companies to engage directly with their followers.  Until now, unless you had a Facebook page this wasn’t an option, particularly for companies that don’t have a Facebook page because they won’t find their audience and customers on there . 

LinkedIn maybe the only social networking platform that will be used by some business professionals, and therefore the only place they will  engage and connect online.

So what should you do?

Add LinkedIn to your social/conversational calendar and plan updates on a regular basis, weekly/monthly. The people who are following your company are looking for news.

Integrate it with your off-line marketing activity – update your followers about a new product launch, an event you are holding or about your latest company sponsorship and how they can get involved.

If you want to find a company that you are interested in and follow then have a look at the link below

LinkedIn company pages directory