In what can be seen as another direct challenge to Facebook, LinkedIn have launched company page status updates, which will allow page  administrators to share company news directly with its followers.

So what will this mean if you’re on LinkedIn? 

If you follow specific companies either because you work for them or you’d like to, or maybe because they are your competitors, then you will start receiving status updates from the company in your homepage news feed. As with Facebook pages you will be able to comment, ‘like’ or share the updates with your network. 

If you have your own business then it’s even more important to think about setting up a company page on LinkedIn so that you can build a following and keep them informed.  LinkedIn company updates provide a great opportunity for companies to engage directly with their followers.  Until now, unless you had a Facebook page this wasn’t an option, particularly for companies that don’t have a Facebook page because they won’t find their audience and customers on there . 

LinkedIn maybe the only social networking platform that will be used by some business professionals, and therefore the only place they will  engage and connect online.

So what should you do?

Add LinkedIn to your social/conversational calendar and plan updates on a regular basis, weekly/monthly. The people who are following your company are looking for news.

Integrate it with your off-line marketing activity – update your followers about a new product launch, an event you are holding or about your latest company sponsorship and how they can get involved.

If you want to find a company that you are interested in and follow then have a look at the link below

LinkedIn company pages directory