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Social Media Roundup – 29th March

Rabbit sitting beside large easter egg wrapped in gold foil

British Summer Time starts this weekend which means longer days and hopefully the opportunity to get out and enjoy some early Spring weather over the Easter weekend. It would be lovely to think we may even see some sunshine after all the snow and freezing temperatures. Although on the plus side the unseasonally cold weather did give us a chance to catch up on our reading and this week’s selection of social media articles:

 Your Facebook Posts May Be Harmful to Your Child’s Future - socialmediatoday.com

A couple of years ago I  was lucky enough to go to a talk by Anthony Mayfield on being aware of our personal  presence on the web and creating our Web Shadow. Thought provoking article  on how parents are creating an online presence for their children whether they want it or not. Continue reading

Social Media Roundup

We’ve been off line for a couple of days but still feel these social media articles are worth a read.  We’ll be back as usual with Social Media Roundup next week.

Pile of books

When is the Best Time to Post on Social Media – business2community.com

If you’ve been wondering if there is a ‘best’ time to post on social media then this article from business2community is a handy guide for all the main social media platforms.

Triple your Facebook Likes in Two weeks – problogger.net

A useful step by step guide to creating a Facebook ad, including some of the important elements you want to pay attention to.

Seven steps for effective Twitter monitoring – econsultancy.com

Thanks to Econsultancy for this great article on how to use Twitter Search – easy to follow steps that will help you get the most out of Twitter and help you spot the tweets you don’t want to miss.

Happy reading

Facebook Timeline is coming

In the next couple of weeks Facebook is rolling out a new profile called Timeline to all users. The new profile makes it easier to see a person’s friends, their recent activity and status updates. One of the main changes is that Timeline helps friends and users to browse through someone’s old status updates, comments and wall posts. As predicted, with any major change it seems that the new Facebook Timeline profile has caused something of an uproar amongst users.

For example, did you know that….

  • By default all your posts will be public
  • Once you have moved over to Timeline you have seven days to review your profile and privacy settings before it goes live. Continue reading

LinkedIn introduce company page status updates

In what can be seen as another direct challenge to Facebook, LinkedIn have launched company page status updates, which will allow page  administrators to share company news directly with its followers.

So what will this mean if you’re on LinkedIn? 

If you follow specific companies either because you work for them or you’d like to, or maybe because they are your competitors, then you will start receiving status updates from the company in your homepage news feed. As with Facebook pages you will be able to comment, ‘like’ or share the updates with your network. 

If you have your own business then it’s even more important to think about setting up a company page on LinkedIn so that you can build a following and keep them informed.  LinkedIn company updates provide a great opportunity for companies to engage directly with their followers.  Until now, unless you had a Facebook page this wasn’t an option, particularly for companies that don’t have a Facebook page because they won’t find their audience and customers on there . 

LinkedIn maybe the only social networking platform that will be used by some business professionals, and therefore the only place they will  engage and connect online.

So what should you do?

Add LinkedIn to your social/conversational calendar and plan updates on a regular basis, weekly/monthly. The people who are following your company are looking for news.

Integrate it with your off-line marketing activity – update your followers about a new product launch, an event you are holding or about your latest company sponsorship and how they can get involved.

If you want to find a company that you are interested in and follow then have a look at the link below

LinkedIn company pages directory