Social Media Roundup: 1st March
Here’s our selection of the social media articles that have caught our eye this week and are worth a read
LinkedIn: the Ugly Duckling of Social Media- The Wall Street Journal
LinkedIn has grown up and its shares are soaring. Interestingly it is not just recruiters who are driving this growth but major companies too.
Oops, Ten Common Mistakes on Twitter- inc.com
Whether you’re just starting out with Twitter or been tweeting for a couple of years it is easy to make mistakes- here’s a list of some of the most common errors- how many are you making?
Complete User Guide: Google Plus Pages for Businesses and Brands – martinshervington.com
If you’re thinking about creating a Google Plus Page for your business then have a look at this useful step by step guide to setting up a Google Plus Page and how to go about promoting it.
Happy reading
LinkedIn introduce company page status updates
In what can be seen as another direct challenge to Facebook, LinkedIn have launched company page status updates, which will allow page administrators to share company news directly with its followers.
So what will this mean if you’re on LinkedIn?
If you follow specific companies either because you work for them or you’d like to, or maybe because they are your competitors, then you will start receiving status updates from the company in your homepage news feed. As with Facebook pages you will be able to comment, ‘like’ or share the updates with your network.
If you have your own business then it’s even more important to think about setting up a company page on LinkedIn so that you can build a following and keep them informed. LinkedIn company updates provide a great opportunity for companies to engage directly with their followers. Until now, unless you had a Facebook page this wasn’t an option, particularly for companies that don’t have a Facebook page because they won’t find their audience and customers on there .
LinkedIn maybe the only social networking platform that will be used by some business professionals, and therefore the only place they will engage and connect online.
So what should you do?
Add LinkedIn to your social/conversational calendar and plan updates on a regular basis, weekly/monthly. The people who are following your company are looking for news.
Integrate it with your off-line marketing activity – update your followers about a new product launch, an event you are holding or about your latest company sponsorship and how they can get involved.
If you want to find a company that you are interested in and follow then have a look at the link below
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